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Our Work
As you’re well aware the competition for talent is fierce, thus the need to build a strong employer brand and to have an EVP that stands out has never been more important. TA is now a machinery that need the same components as regular marketing.
In October 2019 we were contacted by AstraZeneca. They had identified that within certain talent pools they were unable to attract the best talent. They needed a smart solution for their need to change how the brand was perceived.
Together we analyzed the target audiences and started a casting process within AstraZeneca in order to find the people that would resonate well with the desired talents.
Long story short – these films were a huge success, landed awards and has taken our Gothenburg based film production company all over the world to copy the concept.
CLIENT
“This Employer Brand initiative targeted 4 critical areas for AstraZeneca in Sweden: IT, Engineering, Natural Science, and Commercial, using real employees and their authentic stories to catch people’s attention in a disruptive way. Nearly 1.5m people watched the films with around 17,000 then clicking onto our careers pages to read more about opportunities at AstraZeneca – with 80% new visitors over the year. Now that’s what we call REAL impact!
Thanks all who were apart of making this happen, and most of all our movie stars sharing their unique and personal stories.”
// Devin Lincoln | HR Professional, Talent Sourcing Specialist | AstraZeneca
