New Volvos in Euro Truck Simulator 2
Euro Truck Simulator 2, ranked as the 42nd most-played game on Steam, boasts a massive and passionate audience. Volvo Trucks partnered with Fandango to launch two new truck models in the game, leveraging the power of gaming to reach an entirely new demographic.
Volvo Trucks needed a bold, innovative strategy to connect with the Euro Truck Simulator 2 community – a move no truck manufacturer had attempted before.
Volvo Trucks needed a bold, innovative strategy to connect with the Euro Truck Simulator 2 community – a move no truck manufacturer had attempted before.
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Fandango crafted a cinematic teaser that subtly hinted at a collaboration with Euro Truck Simulator 2. The teaser strategically included a hidden Euro Truck Simulator logo, sparking curiosity and discussions across gaming forums like Reddit. Gamers quickly noticed the connection, generating organic buzz and anticipation.
On release day, Fandango unveiled the full trailer. A cinematic & epic trailer that showcased the new truck models, emphasizing their availability in the game.
