CONCEPT | PRODUCTION | POST PRODUCTION | MARKETING
New Volvos in Euro Truck Simulator 2
Our Work
Euro Truck Simulator 2, ranked as the 42nd most-played game on Steam, boasts a massive and passionate audience. Volvo Trucks partnered with Fandango to launch two new truck models in the game, leveraging the power of gaming to reach an entirely new demographic.
For this to happen, Volvo Trucks needed a bold, innovative strategy to connect with the Euro Truck Simulator 2 community – a move no truck manufacturer had attempted before.
1,8+ million impressions
800 000+ views
CLIENT
AGENCY
What we did
Fandango crafted a cinematic teaser that subtly hinted at a collaboration with Euro Truck Simulator 2. The teaser strategically included a hidden Euro Truck Simulator logo, sparking curiosity and discussions across gaming forums like Reddit. Gamers quickly noticed the connection, generating organic buzz and anticipation.
On release day, Fandango unveiled the full trailer. A cinematic & epic trailer that showcased the new truck models, emphasizing their availability in the game.
Results
The campaign generated impressive engagement metrics:
- Over 800,000 video views in the first few weeks.
- 1.8 million impressions across digital platforms.
- Unprecedented excitement within the gaming community, with players eager to drive the new Volvo models in-game.
This groundbreaking collaboration marked a first for the trucking industry, introducing Volvo Trucks to a passionate gaming audience. By combining creativity with gaming’s immersive potential, Volvo Trucks established a lasting connection with a community that continues to engage with the brand.
